What is endpoint
protection?

Endpoint protection, or endpoint security, is a general term that describes cybersecurity services for network endpoints, like laptops, desktops, smartphones, tablets, servers, and virtual environments. These services may include antivirus and antimalware, web filtering, and more.

Endpoint protection helps businesses keep critical systems, intellectual property, customer data, employees, and guests safe from ransomware, phishing, malware, and other cyberattacks.

Why businesses need endpoint protection

Criminals are constantly developing new ways to attack networks, take advantage of employee trust, and steal data. Smaller businesses may think they’re not a target, but that couldn’t be further from the truth. In fact, small businesses with 100 employees or fewer now face the same risk of attack as a 20,000-employee enterprise.*

No matter their size, businesses need reliable endpoint security that can stop modern attacks. And since most companies are subject to some form of compliance and privacy regulations, protection for endpoints is 100% necessary to help businesses avoid hefty fines and damage to their reputation due to a security breach.

Few things can sink a small business as quickly as a cyber attack. According to the Better Business Bureau, the average cost from cyber attacks is just under $80 thousand, and less than half of companies could remain profitable for even a month were they to lose essential data to ransomware.* When compared to the cost of small business antivirus solutions, the returns are undeniable.

^{* www.bbb.org/stateofcybersecurity (October 2017)}