Social Marketing

Social Marketing

Manage Social Media, Web Push Notifications, and Live Chat.

Social Media

Plan, monitor, and analyze your accounts in one place

Find new customers and keep users’ engaged.

Being present on Social Media increases awareness, connects you with your customers, boosts leads, and income. It can also provide customer support and help broadcast important company news and messages.

Push Notifications

Reach your audience anywhere on the Web

Time-sensitive messages.

When push notifications arrive, the user’s focus quickly shifts to it, immediately capturing attention. The short and straightforward messages allow users to read the messages from the corner of their eye, and click on it if interest is triggered.

Live chat

Turn visitors into leads and customers into happy users

Start conversations at will.

When push notifications arrive, the user’s focus quickly shifts to it, immediately capturing attention. The short and straightforward messages allow users to read the messages from the corner of their eye, and click on it if interest is triggered.

Email Marketing Made Easy

Design emails with just a few drag & drops.

Build awesome campaigns

Start from scratch or pick one of our themes.

You don’t feel like designing newsletters on your own? No problem! Just select one of our many templates, readjust the layout, add your message and images, and you’re ready to send your new campaign!

Just choose your building blocks and drop them exactly where you want them to appear on your email. Enrich your content with titles, calls-to-action, social media buttons, or footers in just one click.

Segment your database

For better open and click rates.

Optimize your results by sending your campaigns to targeted groups within your database. Select leads, customers, or any other group from your contacts list by country, by date, by function, and more, all designed to make sure you send your content only to the people you want to share your campaign with.

Works on any device

Be sure that your email newsletter is optimally displayed on every screen – whether it is a tablet, mobile phone, laptop, or desktop computer. Our dynamic content will adapt automatically to your subscriber’s screen by adjusting spacing and optimizing images, offering comfortable readability on any device.

Improve your campaigns

Rely on stats and data to send better emails.

Get accurate, and real-time statistics on every email sent out. Easily track the number of leads created, orders, the amount of revenue generated, your open rate, bounce rate, click-through rate, and improve your overall marketing strategy. Follow the opportunities generated and track the expected revenues.

Advanced features

Take full control of every aspect of your mailing campaigns.

Track your links
Add a tracking code to the links within your email campaigns and get a complete view of the performance of each campaign’s performance on a dedicated dashboard with the Odoo Link Tracker.

Calculate your ROI
Follow your opportunities through Odoo CRM and analyze the conversion rate, the expected revenue, and the generated revenue of each of your campaigns. Use filters for more in-depth analysis.

A powerful SMS marketing tool

Your campaigns are delivered instantly in your contacts’ pockets.

Optimize your results by sending your campaigns to targeted groups within your database. Select leads, customers, or any other group from your contacts list by country, by date, by function, and more, all designed to make sure you send your content only to the people you want to share your campaign with.

SMSs are faster than emails and have the best open rate

Your campaigns are delivered instantly in your contacts’ pockets.

Do you need to remind your attendees about your event tomorrow? Do you have a flash promotion that lasts five hours? Go for an SMS campaign!

While even the best email campaigns can sit unopened in many inboxes, and for a long while, SMSs arrive directly in your contacts’ pockets, with almost absolute certainty that they will be opened and read in the next minute.

Schedule your campaigns

And let Odoo do the work for you.

Prepare all your SMS campaigns and schedule them to be sent later. Odoo handles the sending for you, which means that you don’t have to be connected for your campaign to be spread out to the world!

We optimize technical details so that you don’t have to.

We shorten links for you, to limit the size of your SMSs. But that’s not it: link trackers are integrated by default, to monitor the click rates, and to measure the revenues generated from your SMS campaign.

Segment easily to whom your messages are sent.

Target the right audience, based on past orders, abandoned carts, list subscriptions, event attendees, manually selected contacts, etc.

Send SMSs directly from your
contact list.

A high open rate isn’t only useful for marketing campaigns. For example, you may want to reach all your employees at once, as fast as possible. Just go to your Odoo Contacts app, select your contacts on the list and send them an SMS. As easy as that.

Manage on-site
and online events

Organize, publish, promote, and sell.

Easily set up your evaluation process and calendar. Design form-based questionnaires to collect feedback from everyone in the company, from employees to managers, as well as self-evaluations. Automate the entire process so that you can focus on people, not administration duties.

Host events that resonate
with your audience

An all-in-one event management platform, capable of handling events of any type or scale.
Odoo Events covers all aspects of an Event Planner’s job from event organization and ticket sales to visibility and promotion.

Organize calendars & manage speakers

Easily coordinate your event content.

Add a presenter proposal form to your event page to allow visitors to submit talks and speaker nominations. Organize the validation process of every event or presentation and schedule them in minutes while also having a gantt view option.

Automatically display the agenda for your event with a clean and polished design directly on your website. Allow your visitors to easily search and browse through your published event schedule and quickly filter by date, location, tags, and speakers.

Sell tickets online

Automate the registration and payment process.

Easily set up your evaluation process and calendar. Design form-based questionnaires to collect feedback from everyone in the company, from employees to managers, as well as self-evaluations. Automate the entire process so that you can focus on people, not administration duties.

Get sponsors to come to you

Sell event sponsorship and promote your partners.

Easily manage existing and new sponsors with Odoo Events. Add sponsors to your events and publish sponsors in order based on the level of sponsorship they purchase on the bottom of every page of the event. Sell sponsorship packages online through Odoo eCommerce.

Total promotion tools

Promote events efficiently on all channels.

Segment your audience and leverage social media and email marketing to promote your events to the right audience. Setup automated email campaigns or send SMS text messages for all attendees or personalized content to specific registrant types or segments. Optimize conversions with ad-hoc landing pages for your different marketing campaigns.

GA integration

Monitor your event analytics every step of the way

Odoo’s integration with Google Analytics is automatically configured to track any type of event via online cart and check out, call-to-actions, etc. Each of the Odoo marketing tools is also linked with Google Analytics in order to provide you with a full 360° view of your business.

SEO integration

Increase visibility and attract more attendees.

Ready-to-use SEO tools are available directly in Odoo with no configuration required. Keyword suggestion based on the most searched terms on Google allowing you to tactfully structure your content and promote your events.

Marketing
automation

Put your business on autopilot.

Create automatic & targeted marketing campaigns

Automate your workflows and scale your business.

Segment your prospects database to deliver the right message to the right prospect at the right time. Set up advanced marketing workflows that are centered around your prospects and nurture them efficiently through your sales funnel, 24/7.

 

Craft sophisticated
end-to-end customer journeys

Easily customize your workflows thanks to a visual interface.

Creating a multi-stage campaign with several paths is as simple as two-steps campaigns. Add new actions and select time triggers directly on your workflow.

 

Design engaging
email campaigns in minutes

Get total control over your email content and layout thanks to an intuitive and easy-to-use drag & drop interface.
Use predefined building blocks to generate clean paragraphs, calls-to-action, or images without touching a single line of code.

Automate much more than just emails

Trigger any action you need to streamline your workflow.

Create end-to-end customer journeys and use workflows to automate tasks such as moving a lead forward in your sales funnel, assigning engaged prospects to your sales team, updating a record and more.

Use if/then actions to perform specific tasks after an email has been opened, clicked or replied.

An efficient lead management system

Enable an integrated approach to generating, nurturing and converting leads into customers.

Lead Generation
Generate leads through your Odoo Website, Odoo Email Marketing and Odoo Events.

Lead Qualification
Within Odoo CRM, score your leads based on demographic & behavioral criteria and assign the hot ones to your sales teams.

Lead Nurturing
Segment your low quality leads according to their goals & interests and feed them through relevant lead nurturing campaigns.

Get more insights

Improve the performance of your organization.

Easily create appealing online surveys

Design, share, and analyze in three intuitive steps

Design and test your survey

Create beautiful and clear survey forms with no effort. Use images on the background and to illustrate questions.

Analyze answers

No need to synchronize results with your database. Odoo takes care of it automatically! Obtain and view result charts in real-time.

Immediately benefit from the results

Use your surveys' results to strengthen your strategy and improve your business' performance!

Share and collect data

Share your surveys rapidly with Odoo's built-in sharing system. Communicate everything about surveys in just a few clicks.

Live Sessions

Create live surveys where the host manages the pace of the session and participants can see the question's results and rank live.

Simple and intuitive
from design to analysis

Gathering information is no longer time consuming

Easy from the start thanks to an extremely user-friendly interface, Odoo Surveys allows you to create and edit surveys with no effort. React to your marketing needs and provide studies anytime. Run your statistics, measure response rates and extract the analysis in a few clicks. Don’t waste time on the process and focus on qualitative and quantitative analysis.